The people plans are also listed as an add-on, leading some users to question the value of the Engagement plans. So not only were users unsure about the value metric, but they also didn’t know whether they needed an engagement plan, a people plan, or both. That meant the pricing plans didn’t make sense to them, so they were unlikely to sign up.Īnother source of confusion: Mixpanel offers two different plan options-engagement plans and people plans. They didn’t know what “data points” were, or how they could help their business. Users rated Mixpanel’s pricing page low because they didn’t understand the company’s value metric, which is represented by “data points.” Mixpanel’s product measures in-app activity, and each data point represents a tracked event.īut that wasn’t clear to users.
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